We understand sometimes advertising
just doesn’t seem to pay off, we’ve all been there. The scenario is we
spend our hard earned money to place an ad in newspapers, placemats, even radio and receive
absolutely NO phone calls…….(sound familiar?)
What a waste of
money, right?..... WRONG!
We have to remember when you place an ad you’re not placing that ad to
get swamped with phone calls, if it was that easy everyone would own
their own business. Think about yourself for a minute……. When you
browse through the newspaper and see an ad for a Hair Salon do you run
right there or write their number and call to get a hair cut? When
you see an ad for Computer Repair do you call them? Usually
no. These are wise attempts to get you to remember them when you do need
a Hair Cut or your Computer repaired.
Listen up, we
are about to reveal the BIGGEST SECRET in business success!
The secret to
successful advertising is CONSISTENCY, meaning repeated advertising.
Remember how we were all so tired of hearing dial down the middle
1-800-CALL-ATT with that annoying red headed guy, guess what? IT WORKED,
we remember what to dial to make a collect call. See our goal is to be
there when our customers need for us arrives. When you place an ad and
are trying to catch an immediate customer’s attention, that’s like
trying to be heard in Times Square on New Years Eve.
Back to our
computer repair example, if you open up the newspaper and see the same
repair place ad each and every week, then subconsciously we start to
remember seeing that ad so when the time comes we have an idea of who to
call. This is what repeated advertising hopes to achieve.
So you see
advertising is not what pays, repeated advertising is what does the
trick. It’s true it is a timely process, but honestly the end results
will be well worth the time and money invested.
There are so
many more tools and theories on the correct type of advertising, and
landing the customers you want, just give us a call and schedule an
appointment to talk to our experienced staff and work out a special
advertising plan catered specifically to your business. Advertising
does pay, just not overnight.
Call today to schedule your appointment...